1. Integration Overview
Usercentrics has partnered with Utiq to facilitate the use of Utiq’s cutting-edge identity technology alongside the Usercentrics Consent Management Platform (CMP). This collaboration ensures that user consent is effectively captured, synchronized, and honored seamlessly across the website, the Usercentrics CMP, and Utiq’s consenthub. Importantly, this integration prevents the need for users to encounter repetitive consent prompts, enhancing the user experience while maintaining compliance.
This integration empowers publishers and brands to harmonize privacy compliance with addressability, ensuring that user consent remains the cornerstone of all digital marketing and identity management efforts. Through this partnership, Utiq is offered as a Data Processing Service that can be fully configured within the Usercentrics Admin User Interface (UI). This streamlined setup supports compliance with GDPR and ePrivacy regulations and incorporates the Authentic Consent model introduced by Utiq, which enhances the integrity and transparency of consent management.
2. Configuration and Documentation
All configuration details specific to Utiq are thoroughly documented in Utiq’s official documentation. This documentation serves as the most current and authoritative resource for all technical setup instructions and requirements, ensuring a smooth integration process.
Once the integration is in place, end-users gain comprehensive control over their consent preferences. They have the ability to view or revoke consent at any time through both the Usercentrics CMP and the Utiq consenthub platform. Any changes made to consent settings in the Utiq consenthub are automatically synchronized with the website on the user’s next visit, ensuring consistency and up-to-date consent status across all platforms.
To enable this integration, simply follow the step-by-step instructions available in the Utiq documentation. It is important to note that activating this integration requires entering into a separate agreement directly with Utiq, which governs the use of their services and technology.