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Setting up Microsoft Universal Event Tracking for Consent Mode

Updated

UET Consent Mode lets you control UET browser storage access based on the consent status of your users. This enhances the privacy capabilities of UET and gives you control over whether first and third-party cookies may be used.

For the purposes of UET consent mode, first-party cookies are those created by the advertiser domain (your website), and third-party cookies are created by Microsoft Advertising (Bing.com).

 

How it works

Consent mode is set via a property in UET called ad_storage.
The possible values for ad_storageare:

Value for ad_storage Description
granted First and third-party cookies may be read and written for UET. If no default is set, UET uses granted by default.
denied First-party cookies are neither read or written for UET. Third-party cookies are not written. Third-party cookies are read-only for fraud and spam purposes, not for advertising purposes.

The permission for Microsoft ad_storage is both mapped to the “Marketing” category as well as the following Data Processing Services:

  • Microsoft Advertising (Template ID: BkeKqEjuoZQ)
  • Microsoft Conversion Tracking (Template ID: dUzxiHb6Q)
  • Microsoft Advertising Remarketing (Template ID: dsS7z9Hv4)
  • Microsoft Remarketing Conversion (Template ID: l5j0HxFqd)
  • Microsoft Remarketing (Template ID: 2AMblLg3I)
  • Microsoft Omnichannel (Template ID: 00xb_vkGq)

Please note

Only when consent has been given for all of the Data Processing Services above, which are in use on your website, does ad_storage get set to ‘granted’.
If a user doesn't consent to one of the data processing services above, if it is in use on your website, ad_storage will be set to ‘denied’.

Alternatively, if consent is given for the ‘Marketing’ category, ad_storage will be set to ‘granted’.

 

Set up for Consent Mode

Usercentrics CMP has built in support for UET.
As soon as the user has made their consent choices these will automatically be passed to UET using the global window.uetq property.

This means that you don't have to take any steps on your part to enable this feature, it'll be enabled by default if the window.uetq global object exists.

 

Disabling Consent Mode

If you don't want Usercentrics CMP to pass consent information to Microsoft UET you can disable this functionality.

VERSION 2
VERSION 3

Add the data-disable-uet data-attribute to the Usercentrics CMP script tag.

For example:

<script
  id="usercentrics-cmp"
  src="https://app.usercentrics.eu/browser-ui/latest/loader.js"
  data-settings-id="00000000"
  async
  data-disable-uet="true"
></script>

Add this configuration script:

<script>
  window.ucCmpConfig = {
    uetConfig: {
      Disabled:true
    }
  }
</script>