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US Analytics Dashboard – Opt-Out Insights

Updated

Overview

The US Analytics Dashboard is designed to give you actionable insights into how users in the United States interact with your Consent Management Platform (CMP) under opt-out privacy regulations such as CCPA/CPRA.

While our standard analytics are optimized for opt-in frameworks like GDPR, this dashboard focuses on opt-out scenarios – helping you measure and understand user behavior, browser signals (like GPC/UOOM), and overall banner interactions in US markets.

 

Why This Matters

In the US, consent flows are opt-out driven. This means:

  • Many users are automatically considered opted-in unless they actively deny tracking.

  • Browsers and devices increasingly enforce automated signals (like Global Privacy Control (GPC) and Universal Opt-Out Mechanisms (UOOM)).

  • Understanding whether opt-outs are manual user decisions or automated by technology is critical to evaluating banner design, compliance strategy, and data collection performance.

The US Analytics Dashboard makes this possible with a set of new, opt-out-specific KPIs.

 

Key Metrics in the Dashboard

The dashboard helps you answer questions such as:

  • Was my CMP shown when it could have been?
    Potential CMP Displays vs. Actual Displays

  • How often are users fully opting out?
    Total Opt-Out Events & Rates

  • Is opt-out behavior driven by real users or by browser defaults?
    Manual vs. Automated Opt-Out Events

  • Where is opt-out behavior happening?
    Regional (state-level) and Device-type breakdowns

These insights allow you to identify compliance hotspots, optimize banner experiences, and measure the impact of opt-out regulation on your business.

 

Understanding US Opt-Out Analytics Metrics

The US Opt-Out Analytics Dashboard helps you understand how users interact with your Consent Management Platform (CMP) in opt-out regulatory environments such as CCPA, GPC, and UOOM.

This section explains what each metric represents and how to interpret the data displayed in the dashboard, so you can better understand CMP visibility, opt-out behavior, and the drivers behind it.

Potential Displays

What it means
Potential Displays represents the total number of times end users land on your website. Each visit is counted as a new potential display.

How to interpret it
Returning users are counted again on subsequent visits, regardless of any previous consent decisions. This metric represents the total number of opportunities for the CMP to be displayed and serves as the baseline for calculating opt-out rates.

CMP Shown

What it means
CMP Shown indicates how many times the CMP was actually displayed to users.

How to interpret it
This metric reflects your CMP surfacing behavior and configuration. Comparing CMP Shown with Potential Displays helps you understand how often the CMP is surfaced when it could have been.

If CMP Shown is the only populated metric, this typically indicates that your site is not using the v3 CMP script tag, which is required for full US Opt-Out Analytics.

Opt-Out Events

What it means
Opt-Out Events count the number of times tracking was fully denied, either through explicit user action or automatically via browser or device signals.

How to interpret it
Each opt-out event represents a session where data collection was blocked. This includes both manual opt-outs initiated by the user and automated opt-outs triggered without direct user interaction.

Opt-Out Rate

What it means
Opt-Out Rate is the percentage of Potential Displays that resulted in a full opt-out.

How to interpret it
This metric helps you understand how frequently users (or their devices) reject tracking when landing on your website. Higher opt-out rates may be influenced by user preferences, browser privacy signals, regional regulations, or CMP configuration.

Automated vs. Manual Opt-Outs

What it means
This breakdown shows how opt-outs are triggered:

  • Manual Opt-Outs occur when users explicitly choose to deny tracking (for example, by clicking “Deny All”).

  • Automated Opt-Outs occur when tracking is denied automatically through browser or device signals such as Global Privacy Control (GPC), without direct user interaction.

How to interpret it
This comparison helps you understand whether opt-out behavior is primarily driven by user choice or by automated privacy signals, which can vary by browser, device type, and region.

 

To gain insight into the Opt-Out Analytics Data, you must be running the Usercentrics v3 Script.

The v3 script introduces the new event tracking model necessary to reliably capture opt-out actions. Legacy versions (v2 and earlier) do not support the additional UCT (Usercentric Tracking) events required for the new KPIs. If your configuration is still utilizing an older script, you must upgrade to v3 to enable the dashboard and ensure complete data accuracy. Additionally, if CMP Shown is the only populated metric, your implementation is likely operating on a script version earlier than v3, and comprehensive US Opt-Out Analytics will not be available. Read more: Overview - UsercentricsDocs

 

Not Seeing Data?

  1. Confirm your CMP implementation is using the v3 script.

  2. Once released, monitor the KPIs regularly to stay compliant and optimize your user experience.

    1. Interaction analytics are updated every 30 minutes, meaning there can be a small delay form script implemented to data being visible in the analytics view.

 

✨ In short: The US Analytics Dashboard helps you understand how users in the US interact with your CMP under opt-out regulations. To benefit, make sure you’re running the v3 script so that all the necessary data is collected.