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TCF 2.x implementation

Updated

Setting up a new TCF configuration

In order to enable TCF, you'll need to add a TCF configuration. To do so, follow these steps:

  1. Go the the Account section of the Usercentrics web CMP Admin Interface and click the Add Configuration in the Configurations section.
  2. Select TCF 2.x and click the Next button.
  3. Name your new TCF configuration, enter the domain on which you intend to implement the consent banner, enter the name of the data controller in your company, and click the Create Configuration button.

Configuring your TCF configuration

While TCF works "out of the box", it's a good idea to configure it so your consent banner doesn't as for consent for things you don't use.

To get started, go to your configurations under https://account.usercentics.eu/ and select your TCF configuration.

Resurfacing the consent banner

You can configure your banner to resurface whenever a change occurs. For example when you add a new vendor, or if a vendor changes their terms of use.

To configure these settings, select Configuration from the main menu and select the Legal Specifications tab.

Configuring vendors, features, and purposes

It's of vital importance that you correctly configure TCF to ensure you can pass consent data to your ad partners, while not listing hundreds of partners on your banner which you don't actually need to ask consent for.

To configure these settings. select Service Settings and select the Global Vendor List tab.
In the Global Vendor List section find and select the ad vendors you use, leaving all others unchecked.

Below the vendors you will find an optional setting called Stacks.
Stacks are similar to presets, and as log as they don't conflict you can choose several.

Here is an overview of the 11 purposes defined under TCF 2.x:

  1. Store and/or access information on a device
  2. Use limited data to select advertising
  3. Create profiles for personalised advertising
  4. Use profiles to select personalised advertising
  5. Create profiles to personalise content
  6. Use profiles to select personalized content
  7. Measure advertising performance
  8. Measure content performance
  9. Understand audiences through statistics or combinations of data from different sources
  10. Develop and improve services
  11. Use limited data to select content

You can also manually enable or disable purposes below, by selecting on of the following values for each:

  • Keep Legal Basis from GVL(Default)
  • Consent
  • Not Allowed

Google Vendors

Similar to the Global Vendor List, TCF can also include Google vendors, which you can find under the Service Settings section, on the Google Vendors tab.

Here you can only select the Google ad partners you use.

Implementation

If you use a plugin or a tag management system you can likely just check a box or switch a toggle on to implement TCF. However, if you intend to manually scripts to your website template to implement Usercentrics CMP you can find the CMP script and the TCF module in the Implementation section, on the Script Tag tab, under Live Version.