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Understanding how the Usercentrics CMP and Google Consent Mode operate

Updated

Usercentrics and Google Consent Mode storage types

  • Usercentrics CMP uses service level consent, which doesn't directly correlate to the Google Consent Mode storage types, as you may have ambiguous Data Processing Service consents.

  • That’s why Usercentrics currently supports a strict method: A storage type only gets granted if all of the services that are used (and linked to that type - currently a list of hardcoded predefined DPS) have consent.

  • The relevant list of Google Data Processing Services can be found in the Google Consent Mode technical documentation.

  • Categories are a visual grouping which selects Data Processing Services in bulk. However, the behavior described described above will still apply.

In the Admin Interface, the services are included along with their corresponding consent types to ensure the consent mode type is "granted" or "denied" based on the user’s choices.

Based on our Predefined Data Processing Services (DPS) we have a direct service → GCM storage type consent state correlation, you can find this in our documentation:

e.g.

Data Processing Service Template ID Consent Mode type
Google Analytics 4 87JYasXPF analytics_storage
Google Ads Conversion Tracking twMyStLkn ad_storage
Google Ads Remarketing B1Hk_zoTX ad_storage
...

Default behavior

  • Consent for Google Analytics 4 - 87JYasXPF is mapped to analytics_storage

  • Consent for all Data Processing Services requiring ad_storage are mapped to ad_storage, ad_user_data and ad_personalization