Usercentrics and Google Consent Mode storage types
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Usercentrics CMP uses service level consent, which doesn't directly correlate to the Google Consent Mode storage types, as you may have ambiguous Data Processing Service consents.
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That’s why Usercentrics currently supports a strict method: A storage type only gets granted if all of the services that are used (and linked to that type - currently a list of hardcoded predefined DPS) have consent.
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The relevant list of Google Data Processing Services can be found in the Google Consent Mode technical documentation.
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Categories are a visual grouping which selects Data Processing Services in bulk. However, the behavior described described above will still apply.
In the Admin Interface, the services are included along with their corresponding consent types to ensure the consent mode type is "granted
" or "denied
" based on the user’s choices.
Based on our Predefined Data Processing Services (DPS) we have a direct service → GCM storage type consent state correlation, you can find this in our documentation:
e.g.
Data Processing Service | Template ID | Consent Mode type |
Google Analytics 4 | 87JYasXPF | analytics_storage |
Google Ads Conversion Tracking | twMyStLkn | ad_storage |
Google Ads Remarketing | B1Hk_zoTX | ad_storage |
... |
Default behavior
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Consent for
Google Analytics 4 - 87JYasXPF
is mapped toanalytics_storage
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Consent for all Data Processing Services requiring
ad_storage
are mapped toad_storage
,ad_user_data
andad_personalization
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