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Implementing Usercentrics CMP v3 using Google Tag Manager

Updated

Please note

When you implement Usercentrics Web CMP via GTM, the auto-blocking feature will not be available.
Due to GTM's asynchronous tag loading, the auto-blocking feature would be unreliable.

Implementing Usercentrics CMP using Google Tag Manager (GTM) is quick and easy.
In this guide, we'll take you through the steps required to do the following:

Step 1: Obtain the Usercentrics CMP tag template

To get started, you'll need the Usercentrics CMP tag template. In the next step, you will create a tag based on this template, which will make it easy to implement and enable settings on the Usercentrics script.

Please follow the instructions to obtain the template.

In your GTM workspace, select Templates1 and click the Search Gallery button2.

Enter "Usercentrics" in the search field and select the Usercentrics CMP tag.

Click the Add to workspace button.

Confirm by clicking the Add button on the confirmation dialog.

 

Step 2: Create the Usercentrics CMP tag

When you've obtained the template, you can create a tag based on this template.

Please follow the instructions to create the Usercentrics CMP tag.

In your GTM workspace, select Tags1 and click the New button2.

 

Click inside the Tag Configuration field3 and select Usercentrics CMP4 from the list of tag types, which you will find under the Custom section.

 

Step 3: Configure the Usercentrics CMP tag

Now that you've created the tag, it needs to be configured.
You have access to the following settings:

  1. Select whether you want to enter a Settings-ID or a Ruleset-ID, and enter it below the selection.
  2. Select whether you want to use version 2 or 3 of the banner. We obviously recommend using the latest version.
  3. You can define a specific language to display the banner in a specific language, for example "de", or use the default setting: "auto". When this is selected, the banner will be assigned the language that you've selected as your preferred browser language, or fallback to the default if this specific language isn't added in the Admin.

    Please use ISO 3166-2 country codes for region values.

    For the United States of America, you can use state-specific regions, for example, "US-CA" for California.
    If a specific default consent state applies to multiple regions, you can add a comma-separated string of regions to the Region field.

  4. If you intend to use the Transparency and Consent Framework (TCF), you can enable it here.
    Since only tcStrings generated with the latest version are valid, this will always be the latest version.
  5. If your website makes use of the Accelerated Pages Framework (AMP), you need to enable this here.
  6. Here you can select whether you want to use Google Consent Mode (enabled by default) and add consent mode-specific settings.
    1. Wait for update
      Here you can configure how many milliseconds tags must wait for consent before firing tags.
      This setting is applicable for visitors who have already consented on a previous page or prior visit to the website. We usually recommend using 2000 milliseconds, but you can adjust this value depending on your needs and the specific performance of your page.
      For more information, please check asynchronous tools.
    2. Redact ads data
      This setting controls whether personal data can be used for targeted advertising.
      You can select True, False, or Dynamic (match ad_storage). The latter is the default and recommended value. This ensures that ad data redaction is matched to whether consent has been given to utilize ad storage.
    3. Enable URL passthrough
      When using URL passthrough, a few query parameters may be appended to links as users navigate through pages on your website.
      This essentially allows you to pass data to the next page without using cookies if consent wasn't granted to use browser storage.
    4. Advertiser Consent Mode
      When this is enabled, consent data can be inferred from TCF consent data.
    5. Default Consent State
      Here, you can add region-specific consent mode settings; by default, all permissions are set to denied prior consent.
      For more information, please check Adjust Tag Behavior.

  1. Assign the tag a trigger by clicking in the Triggering field.
  2. Select the Consent Initialization - All Pages trigger.
  3. Assign the tag a name and save it using the Save button.

Step 4: Configure tags to be "consent aware"

Please follow the additional steps to adjust the tags in your Google Tag Manager in order to block them until consent is given by the users.