Published Apps section and the App Scanner accept the Bundle ID value for iOS and the Package ID value for Android.
A typical ID for both stores looks as follows: com.mycompany.myiosapp.
This is how you can quickly locate these values:
Android:
Google Play Store posts the Package ID in the Store link to your app. Example:
https://play.google.com/store/apps/details?id=com.google.android.apps.docs.editors.sheets&hl=en&gl=US
iOS:
You can locate the Bundle ID through the Apple Store Connect interface, as Apple's App Store does not disclose the Bundle ID.
Bundle ID can be found under App Information, under the General Information (see screenshot):
Our apps, games and Connected TV implementation documentation can be found here:
If you have any further questions or require further support, please feel free to reach to our support team by opening a ticket:
https://usercentricssupport.zendesk.com/hc/en-us/requests/new?ticket_form_id=10659486950940
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